Full- and multi-day seminars and workshops
Super Secrets of Breakthrough Retailing
Full day seminar – 6 hours
How are the best retailers attracting and retaining their customers during
this tough economy? With tight budgets and increasing pressure to drive revenue
and produce measurable results, marketers need to find ways to bring more
customers to the store and encourage them to spend more money, more often. Learn
the powerful, proven tools that successful retail managers are using to drive
top-line revenue and bottom-line profits with limited budgets.
In this seminar, lead generation expert Robin Johnston will teach you:
- Low-cost promotion techniques that drive retail traffic and increase sales
- How to become an expert resource that gets quoted by the media
- Why some
retailers seem to have a “knack” for getting free publicity and how you can,
too
- How to serve your community and generate traffic for your retail business
at the same time
- Methods for cutting costs when using traditional media
- What to do to turn your own employees into one of your greatest
promotional assets
Strategic Planning: Integrating Values, Vision & Mission
Series of six 3-4-hour sessions
This Strategic Planning workshop series is intended for organizations that
have become “stuck” in their growth. Through it, companies, departments or
work-groups can assess their resources and evaluate their current situation, set
priorities for accomplishment, and learn to implement an efficient marketing
system to achieve their business development goals.
» Segment I –
Company Values & Current Situation Assessment
The lead segment in the series is a fundamental starting point for
reorganization within a corporate, departmental or work-group setting. The lack
of a clear understanding of and appreciation for key contributors’ personal
values, and the consideration of those values within high-performing teams
prevents many organizations from achieving peak performance.
In the first of two sessions in this segment, the personal values of
individual team members are uncovered, discussed, and meshed together to form a
group Values Statement. This is then considered through a comprehensive review
and evaluation of the reorganizing entity’s current situation.
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Session 1 |
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Introduction |
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Session leader |
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Company Values |
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Introduction |
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Review
of Individual values |
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Group
values exercise |
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Situation Assessment |
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Founding essence |
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History |
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Present situation |
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Session 2 |
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Situation Assessment |
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Environmental scan |
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Customer / competitor analysis |
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Strengths & weaknesses |
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Opportunities & threats |
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Critical issues |
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Segment I conclusion |
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» Segment II – Vision &
Mission
The second segment in the series, Vision & Mission, begins by using the
output from the Company Values & Current Situation Assessment sessions to
develop a sketch of the ideal future situation. Groups then work through the
process of planning an appropriate Mission, and uncovering and mitigating
potential obstacles to its accomplishment.
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Session 3 |
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Company Vision |
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Visioning intro |
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Vision
exercise |
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Company Mission |
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Mission intro |
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Personal missions |
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Company mission creation |
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Session 4 |
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Living the Vision |
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Introduction |
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Force
field analysis |
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Implementation exercise |
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Anchoring exercise |
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Segment II conclusion |
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» Segment III – Values, Vision
and Mission in Action!
In this final segment, we will take the material developed in the first two
segments and learn how to translate it into a tangible set of actionable
business development activities. While it is possible that a number of tactics
can be well defined during the session itself, the intention is that groups will
allocate time and resources to complete a comprehensive business development
plan after the series concludes.
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Session 5 |
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Values, Vision and Mission in Action |
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Introduction |
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Core
marketing message |
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CMM creation |
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Prospect acquisition intro |
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Prospect acquisition exercise |
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Session 6 |
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Values, Vision and Mission in Action |
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Prospect acquisition (continued) |
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Client
conversion introduction |
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Client conversion exercise |
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Performance measurements introduction |
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Performance measurements exercise |
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Segment III conclusion |
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Workshop series conclusion |
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