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Useful tools
To access Robin's free articles and tools, you must first
register
by using the
form at the bottom of this page. If you have already received a username and
password click on the TOOLS LOGIN button above.
Articles (Word)
- Achieving World Class Customer Satisfaction
- Casting the Net
- Distribution Strategy: Finding your
place in the market
- Introduction to Marketing
- Business Development Brief
- Making Sure the Price is Right
- Nine Ways to Spend Less on Marketing & Communications Consultants
- Raising Venture Capital in Tough Times
- The Forgotten P's of Promotion
- Understanding Marketing Research
- Using Reward Programs To Create Loyal Customers
Spreadsheet tools (Excel)
- Customer Lifetime Value Calculator
- Leads at What Cost?
Presentations (PowerPoint)
- Strategy and the Product Lifecycle
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