Meet Bruce Clay
Search engine watcher
Anyone who has been around Internet marketing knows Danny Sullivan. This
marketing pioneer founded the near-legendary
Search Engine Watch,
the quintessential resource for all things related to search engine marketing (SEM).
Although Sullivan was the first to stake a claim as an SEM expert, he is not the
only one practitioners now turn to regularly for information on how to succeed
in the ever-changing search engine game.
Enter Bruce Clay. lay's
information-rich site is now an essential supplement to a regular Search
Engine Watch diet. Although the site is a bit clunky, there is enough practical
information and how-to checklists to keep the interest of even the more
established marketers.
One of Clay's most popular provisions is his Search Engine Relationship
Chart. This key resource is updated regularly, and provided at no cost through
Clay's site. The chart is essentially a map of the search engine universe,
showing the inter-relationships between the major engines. Using this tool, you
can see which engines get their feeds from which other engines, and determine
how a high listing in one search engine will affect listings in other engines.
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